Dove. Dove. Dove

Dove does it again. This time, some have argued they went too far? I won't spoil the spot, but if you were to ask me, I'd say; Dove continues to go just far enough, a few steps at a time, getting closer to their audience. Instead of the promise of clean moisturized skin we were bombarded with for decades, Dove is offering solace and the opportunity to look to ones self and not a product to feel good.

Fortunately for the folks at Unilever, we love heartstring creative just enough to buy a Dove product because we "believe" they know how it feels to feel "ugly"sometimes, both inside and out.

Regardless of marketing, purchasing patterns and well targeted campaigns, it's a solid exercise in bringing creativity to our tables without offering a feast that results in leftovers? (did I mention I haven't eaten lunch today?

On the heels of their Real Beauty Sketches campaign (View here: https://www.youtube.com/watch?v=XpaOjMXyJGk ) Dove cranks up the ol' heartstring-O-meter with their latest instalment of "Hey, we get it…Life sucks sometimes, but…"