Saul Bass has always been one of my favourite personalities and the following videos will give you an idea why.
If you are unaware of his place in the world he was the man behind many great motion picture title sequence including Psycho, Anatomy of a Murder, The man with the Golden Arm, Grand prix and the list goes on
He is also know for some great corporate design work having cranked out the 1969 AT&T logo, United Airlines "Tulip" in 1974 and again the list goes on.
(Don't worry, I'll get to Paul Rand next week).
Enjoy his insight.
Title sequence from Around the World in Eighty Days
